Studio Museum in Harlem
Twenty-five years after Freestyle, the Studio Museum's F series returns with Fade: seventeen emerging artists project a future.
In 2001, Freestyle announced a generation. Curated by Thelma Golden at the Studio Museum in Harlem, it gave the art world a new vocabulary and set in motion a series of exhibitions of emerging artists of African descent that became landmarks in their own right: Frequency, Flow, Fore, Fictions. Each one a snapshot of a future.
Fade is the sixth in the ongoing series, and the first in the museum's new home on 125th Street in Harlem. Seventeen early-career artists of African and Afro-Latinx descent from across the country, working with spirituality, surrealism, architecture, land, and infrastructure.
We produced the audio guide that carries the exhibition beyond the gallery walls, anchored by a conversation on the history and future of the F shows between Director and Chief Curator Thelma Golden and Deputy Director Christine Y. Kim. Alongside them are the curatorial team, Adria Gunter, Habiba Hopson, Yelena Keller, Jayson Overby Jr., and Kiki Teshome, and the artists themselves, each speaking to their own work.
Client
Studio Museum in Harlem
Project
Fade
Services
Production - Interviews - Sound Design - Post Production
Voices
Thelma Golden, Christine Y. Kim, Adria Gunter, Habiba Hopson, Yelena Keller, Jayson Overby Jr., Kiki Teshome, Turiya Adkins, Harlan Bozeman, Kiah Celeste, Antonio Darden, Emmanuel Louisnord Desir, Jesús Hilario-Reyes, Y. Malik Jalal, Lola Ayisha Ogbara, Andina Marie Osorio, Utē Petit, Taj Poscé, Amina Ross, Coumba Samba, Shani Strand, Malaika Temba, Chiffon Thomas, London Pierre Williams
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Our Process
The personal and the authoritative.
Opportunity
To give voice to the newest chapter of one of contemporary art's most important exhibition series, and to connect the new generation of artists with the history that made room for them.
Insight
The importance of capturing the institutional memory of the F shows, and how capturing all voices within the project allows for a vision much greater than the sum of its parts.
Outcome
A legacy audio guide with twenty-four voices, from Thelma Golden to all seventeen artists, accompanying an exhibition reviewed by The New York Times and extending beyond the walls of the museum.
