Guggenheim
What is Nonobjectivity in art? How is Globalism presented through Art? How does the Guggenheim present social practice?
Guggenheim A to Z comprises a series of intimate conversations that explore topics central to the Guggenheim and the landscape of modern and contemporary art at large. Covering concepts you may come across during your exploration of the Guggenheim, such as nonobjectivity, social practice, identity, performance art, Process art, spirituality, and globalism, these tracks are intended to provide a deeper understanding of the museum's history and collection. Each episode features the voices of two staff members from departments across the institution, including archives, conservations, communications, curatorial, education, public programs, and the performing arts. The resulting conversations shed light on the museum's past, present, and future from perspectives you may not have encountered before.
This series originated during the COVID-19 pandemic, which prevented visitors and museum staff from coming to the museum and physically engaging with the art for many long months. The interviews were recorded remotely, with the intention of bringing art and culture to the listener and offering inspiration and solace at a time when we need it most.
Client
Guggenheim
Project
A to Z
Services
Concept Development - Creative Direction - Production - Interviews - Sound Design - Post Production
Voices
Xiaoyu Weng, Jennifer Yee, David Horowitz, Alan Siese, X Zhu-Nowell, Duke Dang, Stephen Grant, Esther Chao, Derek Deluco, Ksenia Soboleva, Tali Han, Sharon Vatsky, Nat Trotman, Megan Fontanella
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Our Process
Augmenting and expanding connection to institutional knowledge
Opportunity
Our opportunity was to connect the Guggenheim's audiences to the museum and its collection whilst its physical doors were closed during lockdown. To go behind the scenes and be in conversation with the directors, curators, archivists, educators, technicians, and public programmers shed light not only on the artworks but also the workings of the museum.
Insight
As public faith in established institutions shifts, connecting audiences to the museum's life and inner workings can deepen their connection to, and commitment to, the institution.
Outcome
An evergreen podcast series that travels as an audio companion to the museum's book of the same name. Deepening the conversation around its collection, the topics of contemporary art and how the various disciplines within the institution both individually and collectively preserve and present the art and ideas of one of the world's most renowned museums.
