Shamebooth
Walk into the phone booth, slide the door closed, take a seat, pick up the phone and leave your shame.
We'd given a talk at a gallery where we'd exhibited and got into conversation with someone at the event. "I have an old phone booth in my garage. I just bought it. I want to turn it into a recording space with an old phone so people can leave their shame. Oh, and it needs to be ready in three weeks." This was Paula Williams, energized, with a vision and a mission.
We were intrigued, picked up the booth a few days later, rebuilt it, bought an old phone, programmed a Raspberry Pi, and got it ready for its first outing.
Over the next four years, we collaborated, building and producing a podcast series, live events, more booths, databases with thousands of stories of shame, and connected with remarkable people across the country.
Client
Shamebooth
Project
SHAMEBOOTH
Services
Concept Development - Strategy - Creative Direction - Research - Naming - Production - Interviews - Sound Design - Post Production - Distribution Strategy - Branding & Design - Experiential
Voices
Eve Ensler, Nadia Bolz-Weber, Debbie Millman, Peggy Orenstein, Nicole Hockley, Matthew Clark Davison, BJ Miller, Eva Hagberg, Joseph Burgo, Jennifer Berger, Kiese Laymon, Finn Deerhart, MILCK, Doniece Sandoval, Eve Ekman, Ash Beckham, Charlotte Kasl, Tarana Burke, Dawn Nickel, Katie Albright, Tiffany Shlain, Amanda Rosenberg, Leslie Morgan Steiner, Paula Williams
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Our Process
Releasing the world of shame, one phone call at a time.
Opportunity
It was a unique opportunity to bring to life the whole vision and develop every component, from graphic design, naming, podcasting, live events, and physical structure.
Insight
The project grew in size and reach, yet at its core was a simple but potent transformation, one made through either releasing your sense of shame or listening to others' stories, recognizing how shame might be holding us back.
Outcome
SHAMEBOOTH helped people across many worlds, with a twenty-eight-episode podcast series including insights from V (Eve Ensler), Nadia Bolz-Weber, Debbie Millman, and Peggy Orenstein, live events, an online store, and databases holding thousands of stories.
