MoMA
The groundbreaking and award-winning podcast series about the most disliked art at New York's MoMA
My kid could paint that? How is this art? And other questions submitted by visitors to the MoMA led to deeper conversations around how art is perceived, who gets to talk about art and how to bridge the evident gap between the work and the audience.
A ten-part series looking at some of the more confounding works of art at New Yorks Museum of Modern Art, A Piece of Work hosted by Broad City's Abbi Jacobson brings together the voices of curators, visitors, and friends of Abbi (Questlove, Rupaul, and others) to look at, ponder and often laugh with the works by artists such as Duchamp, Pollack, Donald Judd and more.
The series was a landmark in museum audio, changing how cultural institutions think about and offer access to and understanding of their collections. We are proud to have collaborated with WNYC and MoMA in producing the series and its reaching #1 in Arts and #2 in all podcasts both here and in the UK within its first week.
Client
MoMA
Project
A Piece of Work
Services
Production - Interviews - Post Production
Voices
Abbi Jacobson, Questlove, RuPaul, Tavi Gevinson, Paola Antonelli, Hannibal Buress, Mark Morris, Samantha Irby, Martine Syms, Mark Joshua Epstein, Thelma Golden, Thomas Lax, Carolee Schneemann, Flavin Judd, Peter Eleey, Ann Temkin and Anne Umland
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Our Process
Is this art? My kid could paint that!
Opportunity
This was one of SOUND MADE PUBLIC’s first major projects, helping to establish us in the arts and culture space, along with the project being deeply aligned with our belief in audio storytelling.
Insight
For us, the project had many learnings and insights from the production side - the power of building a great team, a developed project management system, and clear communications. On the creative side, it aligned closely with our vision of art interpretation and bringing joy and the human spirit into the story.
Outcome
The podcast was incredibly successful, reaching #1 in Arts and #2 in all podcasts both here and in the UK within its first week. It won the Webby Award for Podcasts: Arts & Culture. Won Silver at the MUSE Awards in the Podcasts category. Was nominated for a GLAMi Award in the Exhibition and Collection Extension category.
