Arkitektura
We sit down with the world's leading designers for an intimate conversation that goes beyond the glossy renderings, glib rhetoric, and brand speak of our consumer culture.
Everything in our world has been designed by someone, the handmade basket, the door handle, the traffic light- need I go on? Not everything, however, is designed well, and how we may define ‘designed well’ is mostly subjective, contingent on the era, materials, and our tastes. Designers spend their days thinking about the roughness of an edge, the radius of a corner, the emotional experience of opening the box, and much more besides.
North America’s leading design house Arkitektura wanted to celebrate its passion for design and share with the wider design community the insights of the world's leading designers. Design In Mind has become more than a podcast series but a repository of deep, long-format conversations unlike any other. The archive is used in schools and universities as teaching aids, and with the unfortunate passing of some, it is an audio legacy that brings us closer to understanding the emotional syntax great designers bring to the world of objects.
Client
Arkitektura
Project
Design in Mind
Services
Concept Development - Strategy - Creative Direction - Production - Interviews - Sound Design - Post Production - Distribution Strategy - Experiential
Voices
Gaetano Pesce, Tom Dixon, Mario Bellini, Giulio Cappellini, Ingo Maurer, Konstantin Grcic, Hella Jongerius, Naoto Fukasawa, Martino Gamper, Nacho Carbonell, Michael Anastassiades, Max Lamb, Patricia Urquiola, Omer Arbel, Sam Hecht, John Maeda, Erik Spiekermann, George Beylerian, Christophe Pillet, Humberto Campana, Laurene Boym, Jay Osgerby, Jehs and Laub, Maira Kalman, Sebastian Herkner, Jaime Hayon, Ayse Birsel, Stefan Sagmeister, Paola Antonelli, Stephen Burks, Neri & Hu, Ross Lovegrove, Matteo Thun, Space Copenhagen, Paul Cocksedge, Studio Job
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Our Process
Connecting the heart and mind with the material world
Opportunity
Panning shot of object, sincere voice-over of designer, some cool motion graphics. This is the way design and designers are often presented, a distanced and cold approach which we saw as ripe for some disruption and re-invention.
Insight
Rather than focus on the designers' output of work, we focused on the input of experience, ideas and how their life has shaped their ways of seeing, this was the key to an extraordinary range of conversations.
Outcome
An audio archive of intimate interviews with over thirty-five (and growing) of the world's most revered designers, that bring us in close orbit to the often mercurial and intuitive process of their process.
